New Email Campaign Ideas
We’ve seen some impressive email campaigns over the last month. It’s fun to see the retailers creativity really come out. The retailers know their markets and customers best and that knowledge matched with Teresa and Patience expertise has brought some impressive results.
Carbondale Ace- Subject: Get In. Get Help. Get Saving.
Carbondale Ace’s regional advertising team (RMAS) had created a bag stuffer as a guerilla marketing tactic (meaning they wanted to get these coupons out to the customers inexpensively) There were 4 coupons- one for the customer and one to give to a friend. There were 2 offers, 20% off one weekend and then $5 off $20 or $15 off $30. There were 2 of each coupon- one for the customer and one for a friend. The email was simple: the front of the bag stuffer and the coupons into the email and it was a home run. Click here to view the email.
Delta Ace Hardware’s -Benjamin Moore Paint Sale.
Delta did some very clever things with this campaign. They lowered the price of their premium Benjamin Moore paint and the customer opens the email sees the price and and thinks “That guest bedroom could use a makeover, what color would I do?” Second, they were moving this paint to make room for Benjamin Moore’s new line of paint, getting rid of some dead inventory and putting a little money in the bank! Brilliant! Also, this might transform a customer who’s never tried Ben Moore paint into a loyal customer. Click here to see Delta’s Ben Moore email.
Barnes Ace Hardware- 25% off Schulte Closet Systems
Barne
s used this campaign to target people in the New Year with their many of resolutions. One of the most common ones being “get organized”. They lowered the price of their beautiful closet systems at the perfect time! Way to go Barnes Ace! Click here to see Barnes’ email.
